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Discussing Website Conversions

Reading through this (quite long) discussion about conversion rates and found these nuggets inside:

They recommend having a refer-a-friend program.

Aaron: What type of traffic converts best?
Karl: Existing customers convert very well, as do visitors from refer-a-friend programs.

I’ve had mixed success with this myself, it’s very audience dependent (and works better with women than men), but it’s not hard to set up and when it works, it’s free traffic. I’ve had the most success with a program of incentivizing the referrals. It’s a bit harder to set up, but can be significantly more productive. An example I’ve had good luck with is: “Refer 5 friends and be entered in a drawing.”

They also touch on the value of giving your site extra credibility by using press mentions.

While working on a weight loss website that generates $5 million/year, we noticed that the company had a fantastic press testimonial that wasn’t prominently displayed on their website. By moving this information “above the fold”—and reformatting it—we managed to create an overnight 67% increase in sales.

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