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Clicky Web Analytics (GetClicky.com)

What is it?

Clicky Web Analytics: A web analytics system (i.e. a web stats program).

clicky

Who makes it?

Roxr Software Ltd.

Why is it the killerest?

I remember when Google Analytics (GA) came on the scene, and for free, I thought "there goes every single web analytics company, it’s over." And to a degree, I was right. I don’t think there are any web analytics offerings that existed before GA came out that haven’t lost crippling market share to GA.

But in an instructive (and inspiring) move – the Roxr folks found a way to create something that is more in touch, more contemporary, more interesting, and ultimately (yes I’m going to say it) better than Google Analytics.

Of course you can always use both. I’m doing that – but I virtually never look at my GA reports anymore, like an addict I return at my Clicky reports.

I won’t go into detail on all the juicy Clicky features here – you can see those on their site. But I will outline why I think they’re succeeding, and why I’m such an enthusiastic fan.

Clicky gives you a raw, intimate, personal connection to your web traffic (including a fantastic “spy” feature letting you know who is currently on the site, where they came from, what they’re viewing, and more) and they “get” the things that matter, and that we care about in today’s online market place (take their Twitter tracking features, for example).

But it’s not all stat candy, it’s useful stuff. Like GA they’ve got goals, and campaign tracking so you can use it with your serious online marketing efforts.

Plus the interface is a pleasure to use, and is very well considered. These folks entered what any sane person would call an impenetrable market, and they’ve made their mark. I’ve been using them for over a month now, and I can’t imagine living without them now.

What could be improved?

I have only one complaint – it’s impossible to find pricing on their site. It’s ridiculous.

How much does it cost?

From free to $50/mo if you really try.

Rating?

Reviewed by Carson McComas

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