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A few landing page principles

Don't over-complicate things, a successful landing page is simple and focused. 

When visitors land on your page, they have a few questions in mind, and your landing page should answer them.

  1. Does it offer what I need?
  2. What does it look like?
  3. How much does it cost?

    And before they act, they also want to know:

  4. Can I trust you?

Finally, they need a way to convert. This should not be hard to find, do, or figure out. 

A old designer trick that works well here is to sit back and squint your eyes at your landing page and see if it's obvious how to act. I've taken a few successful landing pages with different conversion methods, and done some of that work for you to illustrate you what I mean. As you look over these page screenshots, is it obvious how to convert?





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